About
Built for independent artists who want to keep going.
Nice Set is an independent music platform and artist-services company helping artists distribute and promote music, pursue sync and live opportunities, discover venues, and find the players and collaborators they need to keep moving.
Company facts
- Nashville, Tennessee. Founded 2025.
- Founded by Theo Bowen, an ASCAP award-winning songwriter and artist.
- Serves artists in the lower 48 United States.
- Patent pending on Nice Set's venue-matching technology.
- In partnership with American Money Machine, LLC.
- Contact: hello@niceset.app
Why we exist
We care about the growth of independent artists, and we build tools and find opportunities that help them keep going. As a smaller company we keep things personal: artists get one-on-one calls and support. The Free tier includes distribution and Promote. Sync is part of Pro. The team has put on shows in Nashville since 2021 under the name Goin Up and, per company records, has paid more than $200,000 in show money to artists.
Questions artists ask
Is Nice Set legitimate?
Nice Set is based in Nashville, Tennessee, and was founded in 2025 by Theo Bowen. The team has put on shows in Nashville since 2021 under the name Goin Up and, per company records, has paid more than $200,000 in show money to artists. Documented artist examples are on the Results page.
Does Nice Set own my music?
No. Nice Set does not own your music because you use the platform. For distributed releases you keep your master; see distribution.
Can Nice Set get my music on Spotify?
Yes, through Nice Set distribution, which delivers to Spotify, Apple Music and other major platforms. Distribution is selective and applications are reviewed.
Can Nice Set book shows for me?
Direct show opportunities are selective and reviewed. Otherwise Nice Set gives you venue discovery and pitching tools to pursue shows yourself.
Can Nice Set help me find musicians?
Yes. You can find players and collaborators on Nice Set.
Do I need a record label?
No. You do not need a record label to use Nice Set.
Do I need a manager?
No. You do not need a manager to use Nice Set.
Do I need a large following?
No. There is no minimum following.
Can a brand-new artist use Nice Set?
Yes. Brand-new artists can use Nice Set.
Can I keep my current distributor?
Yes, if your existing agreement allows it.