Comparison
Nice Set vs The Orchard
The Orchard is Sony's distribution arm for labels and established artists. Nice Set is selective distribution that turns your listeners into your next show.
The short version
- The Orchard is a subsidiary of Sony Music Entertainment. It has operated as Sony's distribution arm since 2015.
- The Orchard is invite-only. It signs labels and established artists with real streaming traction, not walk-up artists.
- The Orchard charges no upfront fees. It takes a commission, typically 15 to 20% of net royalties.
- Artists keep ownership of their masters with The Orchard.
- The Orchard does not offer venue recommendations, venue search, or pitch tracking.
- Nice Set distributes to 250+ platforms and includes sync submissions and promotion.
- Your cost with Nice Set: 10% of master revenue, on every plan.
The difference
The Orchard is major-label infrastructure for independents who have already arrived. Millions of streams, a team, a touring history. If you have that, they bring Sony's network.
Nice Set is for the artist building toward that. You apply, your application is reviewed, and if you are in, your distribution data starts working for your live career right away.
Your streaming numbers show where your audience lives. The patent-pending tech turns that into ranked venue picks. You pitch the venue from the site and track every pitch. You find local artists to share the stage with and musicians for your band.
Comparison
| Nice Set | The Orchard | |
|---|---|---|
| You keep your masters | Yes | Yes |
| Pricing | 10% of master revenue, on every plan | No upfront fee, invite-only |
| Revenue share | 10% to Nice Set | Typically 15 to 20% commission |
| Sync submissions | Yes | Yes, through label services |
| Venue recommendations from your streaming data | Yes, patent pending | No |
| Search venues by city, capacity and genre | Yes, 1,300+ rooms | No |
| Pitch the venue from the site | Yes, and track every pitch | No |
| Find local artists to collab with | Yes | No |
| Find musicians in the market for your band | Yes | No |
| Selective | Yes | Yes, invite-only |
Questions artists ask
Is Nice Set a The Orchard alternative?
Can any artist sign up for The Orchard?
How much does The Orchard take?
How much does Nice Set take?
Apply for distribution
Your listeners are already telling you where to play.
